Paid inclusion search engines & listings
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Overture
Overture is the oldest and most important paid placement search engine, because it distributes its listings to a wide-range of major search engines, including AltaVista, AOL Search, Lycos, HotBot and Netscape Search. Non-paid results at the Overture site itself come from Inktomi. Overture launched as "GoTo" in 1997 and incorporated the former University of Colorado-based World Wide Web Worm. In February 1998, it shifted to its pay-for-placement model. The company changed its name from GoTo to Overture in October 2001.
Google AdWords
Google runs a program that places paid listings on its own web site, as well as on some other sites that carry its results, such as AOL, Netscape, Ask Jeeves, Teoma and Earthlink.
Find What
FindWhat is an important paid placement service because the company has distribution on many major metacrawlers.
Espotting
Major paid placement service targeting users in the United Kingdom and Europe. Has wide distribution on UK and European search engines, such as Yahoo Europe web sites.
Sprinks
Paid placement service that posts links to appropriate areas within the About.com network of subject sites. Listings are also available by searching at the Sprinks site itself. They are also distributed to some meta search engines.
NBCi
NBCi provides listings from Dogpile, a meta search engine that is dominated by paid listing services. NBCi has provided paid listings since mid-2001. It was formerly a human-compiled directory of web sites, supplemented by search results from Inktomi. It was also formerly known as Snap but had a name change in late 2000.
Go (Infoseek)
Go is the former portal site that grew out of the old Infoseek search engine. Owned by Disney, the company abandoned further development of Go in March 2001. Search is still available at Go; however, the results are simply paid listings provided by Overture (see above). The original Infoseek service launched in early 1995 and was transformed into Go in January 1999.
Ah-ha
Billed as a kid-safe service powered by FAST Search, though some adult content does slip through. Also allows paid listings to appear at the top of its results.
Kanoodle
Paid listing service with some distribution on meta search sites.
ePilot
Paid listing service with some distribution on meta search sites.
Search123
CPC search engine with $.01 minimum bids and distribution to NetZero, Juno, WebDesk, WWW.com and Everyone.net.
ValleyAlley
Paid listing service with some distribution on meta search sites.
Overture is the oldest and most important paid placement search engine, because it distributes its listings to a wide-range of major search engines, including AltaVista, AOL Search, Lycos, HotBot and Netscape Search. Non-paid results at the Overture site itself come from Inktomi. Overture launched as "GoTo" in 1997 and incorporated the former University of Colorado-based World Wide Web Worm. In February 1998, it shifted to its pay-for-placement model. The company changed its name from GoTo to Overture in October 2001.
Google AdWords
Google runs a program that places paid listings on its own web site, as well as on some other sites that carry its results, such as AOL, Netscape, Ask Jeeves, Teoma and Earthlink.
Find What
FindWhat is an important paid placement service because the company has distribution on many major metacrawlers.
Espotting
Major paid placement service targeting users in the United Kingdom and Europe. Has wide distribution on UK and European search engines, such as Yahoo Europe web sites.
Sprinks
Paid placement service that posts links to appropriate areas within the About.com network of subject sites. Listings are also available by searching at the Sprinks site itself. They are also distributed to some meta search engines.
NBCi
NBCi provides listings from Dogpile, a meta search engine that is dominated by paid listing services. NBCi has provided paid listings since mid-2001. It was formerly a human-compiled directory of web sites, supplemented by search results from Inktomi. It was also formerly known as Snap but had a name change in late 2000.
Go (Infoseek)
Go is the former portal site that grew out of the old Infoseek search engine. Owned by Disney, the company abandoned further development of Go in March 2001. Search is still available at Go; however, the results are simply paid listings provided by Overture (see above). The original Infoseek service launched in early 1995 and was transformed into Go in January 1999.
Ah-ha
Billed as a kid-safe service powered by FAST Search, though some adult content does slip through. Also allows paid listings to appear at the top of its results.
Kanoodle
Paid listing service with some distribution on meta search sites.
ePilot
Paid listing service with some distribution on meta search sites.
Search123
CPC search engine with $.01 minimum bids and distribution to NetZero, Juno, WebDesk, WWW.com and Everyone.net.
ValleyAlley
Paid listing service with some distribution on meta search sites.
Xuppa
Paid listing service with some distribution on meta search sites. Formerly known as both Rocketlinks and Bay9.
eFind
Searching automatically "pulls" the slot machine at the top of the page, giving users a chance to win money or prizes (there's a limit on how many pulls members get each day). Advertisers can bid to be listed at the top of search results.
Win4Win
Paid placement search engine Launched in May 2000.
theinfodepot
Paid placement service based on Open Directory information.
goClick
Targeted, high-volume website marketing.
SearchFeed
Offers pay-per-click advertising via their categorized search engine, as well as affiliate partner programs.
BrainFox
Traditionally offers lower initial bid prices.
Aqua11
Aqua11.com lists advertisers' site in our search engine to receive visitors at a cost-per-click basis, as low as $.05 per click, and distributes results to a varitey of other search engines and affiliates.
Webger
Pay-Per-Click search engine with a 1 cent minimum bid, $5.00 minimum deposit, offers NET30 credit terms, distributes results to additional search engines, and offers a multifaceted affiliate program.
AskAnyway
Offers PPC and affiliate programs. Initiative of the International Alliance of Web Developers.
InternetSearchNetwork
A PPC search engine that is focusing on networking their search results into other sites and search engines. Provides feed to Phathole.com, WebmastersOasis.com, and Eggroll Junction.
7Search
A pay-for-placement search engine that allows advertisers to bid on keywords. Feeds search results to a large network.
SearchHere.tv
Offers pay per click advertising with real-time reporting. Requires a $5.00 minimum deposit, and adds $10 in BiddingCash to new accounts.
Roar
Offers a category based search engine and advertising programs.
Advertise Globally
Pay-Per-Click search engine that submits it listings to over 450 other pay per click search engines.
Paid listing service with some distribution on meta search sites. Formerly known as both Rocketlinks and Bay9.
eFind
Searching automatically "pulls" the slot machine at the top of the page, giving users a chance to win money or prizes (there's a limit on how many pulls members get each day). Advertisers can bid to be listed at the top of search results.
Win4Win
Paid placement search engine Launched in May 2000.
theinfodepot
Paid placement service based on Open Directory information.
goClick
Targeted, high-volume website marketing.
SearchFeed
Offers pay-per-click advertising via their categorized search engine, as well as affiliate partner programs.
BrainFox
Traditionally offers lower initial bid prices.
Aqua11
Aqua11.com lists advertisers' site in our search engine to receive visitors at a cost-per-click basis, as low as $.05 per click, and distributes results to a varitey of other search engines and affiliates.
Webger
Pay-Per-Click search engine with a 1 cent minimum bid, $5.00 minimum deposit, offers NET30 credit terms, distributes results to additional search engines, and offers a multifaceted affiliate program.
AskAnyway
Offers PPC and affiliate programs. Initiative of the International Alliance of Web Developers.
InternetSearchNetwork
A PPC search engine that is focusing on networking their search results into other sites and search engines. Provides feed to Phathole.com, WebmastersOasis.com, and Eggroll Junction.
7Search
A pay-for-placement search engine that allows advertisers to bid on keywords. Feeds search results to a large network.
SearchHere.tv
Offers pay per click advertising with real-time reporting. Requires a $5.00 minimum deposit, and adds $10 in BiddingCash to new accounts.
Roar
Offers a category based search engine and advertising programs.
Advertise Globally
Pay-Per-Click search engine that submits it listings to over 450 other pay per click search engines.