Website Optimisation

WSO (Web-Site-Optimisation)

Submitting regularly to search engines and setting up link exchanges are external methods of driving traffic to your web site. But there are other internal techniques that should be applied in any quest to improve search engine ranking.

Known as WSO (Web-Site-Optimisation), it is less a black art and more commonsense fine tuning of the source code that builds each page.

By making your web pages search engine-friendly you stand a much greater chance of climbing up the SERP's (Search-Engine-Result-Pages) and gaining more traffic.

To start the web site tweaking process we put ourselves in the shoes of your potential customers. How would they search for your company? What keywords would they enter into a search engine?

Getting your site ranked is the first part of the equation. Step two is convincing the searcher your site, among the mass of results returned, is the one they are really looking for, so the site must be informative and easy to navigate.